Quick Facts
- Operates 425 stores worldwide
- Wholesales its products through franchisees
- Robert Polet is the Chairman, President and CEO
- Total clothing revenue is 7.7 billion Euro
- Bamboo handle handbag introduced in 1947 is still a company mainstay
Expert summary
Gucci, or The House of Gucci, is an Italian iconic fashion and leather goods label. It was founded in 1921 in Florence by Guccio Gucci. From there Gucci has grown to its present status as one of the most famous, prestigious and most easily recognizable fashion brands in the whole world. The House of Gucci belongs to the French company Pinault-Printemps-Redoute (PPR). Gucci generated a total revenue of about US$7.7 billion in 2007 as per Business Week magazine’s estimate. It occupies the 46th position in the magazine’s annual “Top 100 Brands” chart. Gucci is now the second biggest-selling fashion brand after LVMH. Incidentally, it is the biggest-selling Italian brand in the world.Recommended content
Websites (8)
Videos (11)
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Commercial Gucci by Gucci
Commercial for fragance Gucci by Gucci, features models Raquel Zimmerman, Natasha Poly and Freja Beha Erichsen, Soundtrack: 'Heart of Glass' by by Blondie, Directed by David Lynch. -
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Behind the scenes Gucci by Gucci - David Lynch
Behind the scenes of commercial for fragance Gucci by Gucci, features models Raquel Zimmerman, Natasha Poly and Freja Beha Erichsen, Soundtrack: 'Heart of Glass' by by Blondie, Directed by David Lynch.
Photos (16)
Books (13)
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Gucci by Gucci
I was absolutely amazed at the size of this book. It's huge! The pictures are wonderful. However, I wish that the personalities were named on the page of the photo instead of in a photo icon sized index in the rear of the book. Otherwise, a quite amazing journal on the history of Gucci. -
The house of Gucci: A sensational story of murder,madness,glamour and greed
This book is a surprising fast paced book that reads more like an unauthorized tell all scandal book then one dealing with the business world. It is just a fun book to read. There is a good amount of history that does not take away from the story (as sometimes to much dull history can). The author got the mix right.













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